FF2 Media is dedicated to the underrepresented voices of women directors and screenwriters in film and the broader entertainment industry. We provide reviews, features, interviews and editorials for the 21st Century reader.
Our company is a unique hub that provides insight into the connection between artists and their audiences. “Without an audience to receive a film, it can ‘die’ unless it gets proper coverage and that’s where we come in,” says Associate Lindsy Bissonette. “Whether with a review, an article, an interview, or just a promotional blurb, our job is to get the general public involved. We inform them that there are women behind the camera, and we – the women in the audience -- should all be out there supporting them.”
The FF2 Media team – comprised of associates, contributors, editors, graphic artists, web techs, and interns – collaborate on daily content aimed at bringing attention to films made by women – including small “indies” and foreign language films -- and thereby celebrating their accomplishments in the entertainment industry. “Our job is twofold,” adds Intern Rachel Kastner, “We amass proof of the hundreds of films that women are actually making every year: the good, the bad, the mediocre; and we connect women artists within our organization, and through our social media.”
Through outlets like Facebook, Twitter, Pinterest, and Instagram, FF2 Media highlights not only the women who bring stories to life through film, but also female fans and critics who want to see themselves represented on screen. Our critics – of various ages, races and religions – believe that leadership and artistry are not restricted by gender. As Intern Amelie Lasker notes: “We do this with the hope that in the future, films made by women will no longer need this kind of targeted encouragement.”
Founded by husband-and-wife-team Richard Bayard Miller and Jan Lisa Huttner in 2002, FF2 Media – which began life as Films for Two: The Online Guide for Busy Couples – is now an increasingly growing force with strong social media presence and international representation. And because Jan and Rich are Jewish, the site also has specific sections devoted to Jewish culture (most especially the beloved musical Fiddler on the Roof).
The Hot Pink Pen, in conjunction with International SWAN Day (Support Women Artists Now), is solely dedicated to the work of female writers and directors who premiere their films nationally on a weekly basis. Huttner is also the creative force behind WITASWAN (Woman in the Audience Supporting Women Artists Now!). As an advocate of female filmmaking, Jan writes as “Penny” on The Hot Pink Pen—a writer dedicated to the WITASWAN cause.
Click HERE to read more about the design of our logo including the meaning of the three colors (pink, blue & purple) as well as the significance of the double lines.